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At Target, I helped lead a design refresh annually for internal executive communications. I collaborated with leadership and various departments to ensure the visual system was aligned with corporate tone while remaining clean and scalable. We built a modular toolkit of templates and iconography that could be used across presentations, print, signage, video and digital screens—creating consistency and efficiency across teams.

Exterior view of a Target store in Homewood, Alabama, at dusk, showing the illuminated Target logo and modern architecture.
Open conference booklet with black-and-white photos of people, alongside reserved sign, event badge, and informational materials for Target's 2010 Fall National Meeting.
Red event folder containing a ticket, schedule, and training materials, with additional folders stacked on the right.
A collage showing shopping at Target, including customers using mobile phones, in-store prices, social media icons, a Target loyalty card, free Wi-Fi sign, Target truck delivery, and the multichannel slogan.
Decorative holiday image with colorful Christmas ornaments, including gold, red, green, and silver balls, and the text 'Holiday 2013' along with the Target logo. Green buttons at the bottom labeled 'value,' 'multi-channel,' 'broadcast,' and 'social'.
Target-themed meeting materials including a white folder, an open brochure with photos and text, tickets, and a meeting guide booklet, all related to the Fall National Meeting in Minneapolis, MN.
Set of printed materials for 'Legacy of Hope' 25th anniversary, including a VIP reception sign, event invitation, admission ticket, and a reception ticket, all with a modern design in gray, white, black, and lime green.
Multiple promotional tags and cards for Target, including event details for 'Shop Around the Clock' on April 15-16, 2010, and 'Walker After Hours' on February 26, 2010, with some mentioning 'Sanitized and ready for use' and 'The Dead Sea Scrolls' exhibit from March to October 2010.
Digital display board in a retail store, advertising beauty products, with a smaller sign showing store layout and a red container labeled "Cart Wipes". The background features store aisles and signage.
Two overlapping computer screenshots of Target.com online shopping homepage featuring holiday sales and gifts, with navigation menu and promotional banners.
Motivational quote in red and gray text on a white background.