U.S. Bank

I led the visual direction for U.S. Bank’s new Virtual Pay System website, creating a clean, intuitive user experience that aligned with their brand standards while emphasizing innovation and trust. In addition to the website design, I developed supporting social media ads, static and animated banners, and other promotional assets to drive awareness and engagement around the new offering. My role involved close collaboration with stakeholders across UX, marketing, and development to ensure a cohesive and effective launch campaign.