U.S. Bank

I led the visual direction for U.S. Bank’s new Virtual Pay System website, creating a clean, intuitive user experience that aligned with their brand standards while emphasizing innovation and trust. In addition to the website design, I developed supporting social media ads, static and animated banners, and other promotional assets to drive awareness and engagement around the new offering. My role involved close collaboration with stakeholders across UX, marketing, and development to ensure a cohesive and effective launch campaign.

Screenshot of U.S. Bank's webpage advertising their Virtual Pay service for insurance companies, featuring informational text, input fields, a bar chart comparing savings, and a red 'Get Assessment' button.

Screenshot of U.S. Bank Virtual Pay webpage showing promotional text, a form to calculate savings, and a form to receive a virtual pay assessment. The page features a blue and white theme, images of hands typing on a keyboard, and various dropdown menus and input fields.

Advertisement for US Bank promoting virtual pay with a woman using a laptop, featuring text that says "Goodbye, checks. Hello, savings." and a red button labeled "Add Virtual Pay."

A promotional digital graphic for US Bank highlighting virtual pay with a partial view of a laptop keyboard and a computer screen in the background. It features text about switching from check payments to electronic savings and a red button labeled 'Add Virtual Pay'.

A promotional graphic for US Bank's virtual pay service with the text 'Goodbye, checks. Hello, savings.' and a red button labeled 'Add Virtual Pay' alongside a circular dollar sign icon.

Advertisement for US Bank's virtual pay service with text 'Goodbye, checks. Hello, savings.' and a red 'Learn More' button.

Advertisement for U.S. Bank Virtual Pay, showing a laptop and text promoting virtual payments and rebates for travel businesses.

Screenshot of a U.S. Bank advertisement promoting virtual pay to reduce check cutting costs and increase efficiency.